Catalog and Lookbook images play an extremely important role in the success of fashion designers and commercial products. Once a designer or brand create their collection or products and are ready to contact their potential buyers, they call upon experienced catalog and lookbook photographers with years of knowledge and expertise of photographing products that are appealing and desirable to their buyers. Whether it be mens’ or womens’ clothing, a skincare or cosmetics brand, or an expensive line of jewelry, lookbooks and catalogs can make or break deals! In the visual world we live in today successful fashion designers and brands do not cut corners when it comes to their image.
As a Catalog and Lookbook photographer, Anthony Ryan know that catalog and lookbooks must show the products in a simple, yet appealing and beautiful way. Our catalog and lookbook photos show off the details often missed in a fashion or editorial shoot where the model and concept itself takes over the focus, such as and the texture of the clothing, or the embossing on a products’ packaging. Products must be the main focus when it comes to lookbook and catalog photography.
It is true that they say " IMAGE IS EVERYTHING" and YOU WILL NEVER GET A SECOND CHANCE TO MAKE THE FIRST IMPRESSION"